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The Importance of Packaging

Thursday, April 21st, 2022



Think back to the first time you tried a company’s product that thereafter became your favourite brand. According to an IPSOS American study, 72% of American consumers say that “product packaging design influences their purchase decisions”. With the exponential number of new entrants in, for example, the alcohol industry, buyers cannot taste every option that[…]


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Being Unique in 2021

Monday, January 25th, 2021


Emballage produits innovants - Packaging innovative products

The 21st year of the 21st century is a special one as many companies are thriving to stand out in their respective industries despite a pandemic. Though the number of tools that can be used to gain exposure as a business is increasing as time in this digital era goes by, businesses are working hard[…]


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