Thursday, April 21st, 2022
Think back to the first time you tried a company’s product that thereafter became your favourite brand. According to an IPSOS American study, 72% of American consumers say that “product packaging design influences their purchase decisions”. With the exponential number of new entrants in, for example, the alcohol industry, buyers cannot taste every option that[…]
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Belley in the Digital Era
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The Importance of Packaging