The Importance of Packaging




Think back to the first time you tried a company’s product that thereafter became your favourite brand. According to an IPSOS American study, 72% of American consumers say that “product packaging design influences their purchase decisions”. With the exponential number of new entrants in, for example, the alcohol industry, buyers cannot taste every option that is presented to them. Therefore, consumers rely on the appearance of a product’s packaging when choosing between brands. That said, the structural integrity and creative design of a product’s packaging play a crucial role in generating beer sales. For example, your choice of colours on your packaging can drastically impact the sales of your beer depending on your customers’ moods and preferences (e.g. red represents passion and boldness, whereas orange represents energy and enthusiasm). In addition to the importance of packaging design, participants in the beer industry can highly benefit from just-in-time delivery of their boxes as it allows them to dedicate floor space to brewing equipment rather than packaging.

We here at Belley take pride in helping our clients design personalized cardboard boxes, and in guaranteeing next-day, just-in-time delivery. With warehouses in the Canadian provinces of Quebec, Ontario and British Colombia, as well as the American states of Arizona, Oregon and Vermont, Belley ensures efficient delivery services of unique boxes created according to each of our different clients’ needs.

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