New York’s 4thmost predominant industry – retail – faces two major problems in a competitive and pollutant economy. Firstly, retailers only use plain cardboard boxes for bulk shipping, meaning their products’ “real” packaging lies inside the protective cardboard carrier. Consequently, two layers of the packaging must be wastefully thrown away only for one product sold. Secondly, the need for one protective layer and one aesthetic layer of packaging increases costs for the supplier, the retailer and the consumer. Actually, individually packaging every product mainly is used to attract the client to the product inside the store.
Fortunately, Belley offers custom corrugated boxes on which colourful designs can be perfectly printed, thus eliminating the need for costly individual packaging. Belley’s unique solution to the two aforementioned issues in retail lies within its fully custom box conception service.