Why: BEYOND THE BOX




In the 1990’s, wealth was created through mergers and acquisitions. In some cases, these mergers and acquisitions resulted in the successful expansion of companies. However, according to economic historian and Harvard professor Alfred D. Chandler, the decision to expand in unknown markets can be a risk that isn’t worth taking, as the company has yet to gain expertise in the new domain.

 

Instead, Chandler promotes what he calls “The Logic of Managerial Enterprise, that is, the dynamic logic of growth and competition that drives modern industrial capitalism”1. In summary, the term can be explained by a group of salaried managers (elected by a board of directors) making smart decisions favorable to the growth of the company, from coordinating and monitoring operations to managing resources accurately in order to be ready for whatever the future might hold. We here at Belley recognize the importance of having a group of managers, who use innovation and strategy to constantly adapt to the challenges our company and our market encounters. One of our goals as a company, remains to lead functions and departments according to the present and future situation, whilst keeping our past 35 years of experience closely in mind. Whether it is to satisfy a new customer’s needs, or to adapt to the present pandemic situation, Belley is constantly modernizing itself to surpass the client’s demands and to adapt to any exterior factor. The combination of a remarkable team of employees and a proactive team of managers makes our company one that can consequently thrive within the corrugated cardboard market we have always been experts in, which is the best recipe to success. We innovate, adapt and create, by thinking BEYOND THE BOX.

 

 

 

1: The Enduring Logic of Industrial Success, Alfred D. Chandler, March-April 1990, Harvard Business Review, Reprint 90202, Consulted on September 20th, 2020.

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