Think back to the first time you tried a company’s product that thereafter became your favourite brand. According to an IPSOS American study, 72% of American consumers say that “product packaging design influences their purchase decisions”. With the exponential number of new entrants in, for example, the alcohol industry, buyers cannot taste every option that Read More
From the brewing equipment to the colossal storage tanks, brewing beer requires a considerable amount of space. That said, imagine giving up some much-needed floor space, which could potentially be used to increase beer production, only to store your product’s packaging. For some companies in the brewing industry, square footage is sacrificed in order to Read More
As one of COVID-19’s victims, companies around the world suffered from supplier shortages, longer-than-ever lead times, and, recently, a spike in worker scarcity. Though COVID-19 has had both positive and negative effects on businesses, economic externalities continuously impact businesses’ day-to-day operations, global pandemic or not. With a large baby-boom generation heading to retirement, companies are Read More
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